Reflection on my pitch

Are there any areas of the presentation you would like to give any more detail on?

Creativity
The idea had to be described in detail on more in detail of why the structure of the story was organised in that specific way. and how each of the scene in the music video link up and how there would have effected and related back to the audience.
Practicality

The schedules that i was about to shoot was put in a specific way as the gym scene was meant to be shot first as this was because it was meant to get a feel of trading for something then the next scene was the boxing fight as it was to have the energy of the final towards the end of the song.

Technicality

What i would go in more i depth is how i would use the stabiliser for the camera, as why and how i would use the stabiliser in the fight scene of the music video, would allow to re create a fight scene from creed. Why i would use it is to create a smoother shot of the camera when tracked around and also to create an effect that the audience is there in the boxing ring.

Music video theory 

The performance side of the music video was the section i wanted to talk about more it was to tell the audiance why it has specific elements is the performance as why it was meant to be black and white themed and how it would have related to the idea of the music video, but it was later covered in the Q and A. 

What did your audience identify as the strengths of your music video idea?

Creativity

The strength to my idea that the audience identifed was the link of the song lyrics and i was keeping the link of the song of working hard and grinding influenced it on my music video idea as i bring it back to the concept of the song and identity of the song.

Practicality

The Strength was that it was possible to this music video as it wasn't hard. As the location that i was going to uses still hard back up of other locations as the peakcock gym needed permission it could have been replaced by a other location such a barking abbey gym.

Technicality

Was with the equipment that i was going to shoot the music video in was a strength i was going to shoot with a canon 1200D as it was a camera that i could have adjusted to the rights exposure and right depth of field. and making it look more then $99.

Music video theory 

The streagth was the performance of how i was going to show the performance and his wealth, as i had a set date for the audi rs3 to show the artist wealth and this was fingured out to show the most out of the artist star persona.

What did your audience identify as the areas for your improvement?

Creativity

The improvements that i identified that was in my idea is there wanted a simpler story as the   story whole way through did not relate which told be the story was to complex and was needed to be improved on to be made understandable for the target audience which the music video is amid at.

Practicality

I was also pointed out that the location were not connecting such as the bowling ally at the beginning as then the boxing ring at the end of the music video, and also i would also need to get a lots of permission from as this may take long as the time period is quiet short to film. 

Technicality

The tchnicality side i was not been giving a clear improvement on , but was i could identify is the camera stabiliser was mainly to be used on the fight scene as it take time to set up the stabiliser i may need to improve the options of what t use for the fight scene.

Music video theory 

I had a theory of making artist in the performance part of the section relate to a news paper as this was pointed out to have improvements on because it was not recognisable to the target audience i was aiming to produce the music video for.

What changes will you make to your music video concept based on the feedback you received?

Creativity
The changes that i would have on my idea is the narrative as i found out there was a lot going on in the idea which was seem to be confusing and was a bit to ambitious. what i would change is the props i would take out the mask to keep it simple and more effective, and then i would also change the begging of the narrative because it did relate to the boxing  so i would change it to a karate kid type of story line.

Practicality

The changes that i would have is the location where the music video would have been shoot as it was a lots of location that you need permission for and where not connecting as the performance part of the video was set in one location as from the feedback i could have had it in multiple different location such as southend and to emphasis of the artist growing stronger and moving on.

Technicality

The changes that i would have made on the equipment is the editing programme that i would have edited on as it was first final cut pro express i would have changed to final cut pro x  as this is available on my macbook pro, as this programme contains a lot more feature that could help make the music video aesthicalily pleasing

Music video theory 

What i would change is the way i show star persona in the music video, i would emphasis the artist more through out the music video as the mask would me removed and we would seen the artist as a fighter, humble and authoritative which would make the artist more understandable for the audience.

Group Rationale

My Music Video Pitch

Analysing my song

Target Audience 

The audience for this song is 16-25 why it would be this is because the song is about you girding(working hard) why it would be amid at this age is because this is the time period that you going for you goal and dream job.
The gender that the song relates to is mostly male audience, why it would be male is that that the artist is a male and and the genre of music is rap/hip hop which is amid toward the male educe that the lyrics he is singing is about do this work for a girl.
The interest that they may be interested in is motivational speech, family, dreams, money, cars and success. Why there my be interested motivation speeches is that the recorded able owner is Eric Thomson which is  a motivation speaker, it also may be about family because the artist is reacting it to a girl.
The location that this song might relate to is all around the world that understand English, why i choose this is that English s a universal language it a point if they understand the concept of what he is saying about his grinding
The ethnicity would be all because anyone could listen to the song, as i can listen to it and someone one with completely different ethnic also could.

Lyrics

The lyrics in the chorus, "I been grinding way to long". What this mean of the lyrics connotes that the artist is working for this moment for a long time for his work to be completed and for his dream to become a reality. 
Another lyrics is "I told her i do this for my dog". what this tell us is that the artist is doing it for someone he is doing it to achieves what he wants and what. The word "her" means that there is a girl involved in his life and could be based around her .
What he say that signifies that he on his own is he says "Just hopped off the mother-ship" which means that he don t need his mother to look after him he is now free to make his dream a reality. As what the lyrics about the artist being poor and in a un wealthy state so what he does is that he grinds for this people that he wants to achieve this for, such as the people that don`t believe in him or people that relies on him.

Music

The music that the song Grinding is there are lot of beats and electrical instrument, this make the song up beat and not boarding is that it kept audience engaged and doesn't make the viewer leave have way through. What this is good for the audience is that the music is remember-able with the lyrics it make it in mind and can. The drum beat keeps the song energetic and alive and make t a garner of hip-hop

Tempo

The tempo of the song is fast in the chorus then its starts to go down in paces what this shows connotes is that the working hard starts to feel like your slowing down when you.The tempo is connoted to be fast on the chores part of the song what this denotes is that the grinding is speeding up which means that the success and working on his dream is coming to him in a hurry and he want it bad so he works faster. What this does to the audience is make the song engaging and less boring it add a fast paces beat like a heart which is get pumped by the hard work.
The tempo further on is denoted to be slower and clam down what this may connotes is that grind does not stop but it can slow down. What this also could mean that it is rest day and there is a build up because the artist is still think about the gym that he's going to go tomorrow to.How this could relate to the audience is you allows rest, but you can't take stop the motivation in your mind. When it is slow and starts to build up to the climax that s part you break out.

How would you Visually communicate this in a video.

How will i do the music video is the concept of the video would relate to the lyrics of the artist girding to his successes as there will be a narrative and a performance video.

The performance video would denotes the artist standing in front of an Audi RS3 in a car park singing directly to the camera, he will be wearing expensive clothes at this part of the video will connote that he has achieve his success and what he has earned his wealth. How this will realty to the audience is that this could be them if there start to work on there dreams into reality.

 The narrative part of the video would denote the artist going home to his girlfriend and looking after her because there are poor conditions there are living in what this may connotes is that the artist dream began at the lowest point in his live with one person beliving in him which is his girlfriend. How this relate to the audience is that the lowest point of them there start to give up but this would motivate them to start at the lowest point as this would also real not everyone is rich. The artist is training boxer and is trying to be the best boxer ever and a agent spots him at the gym fight and punching and offer him £2 million contract to train with him and put him into professional boxing.How this relate to the audience is opportunities come to you when your working hard.