Illustrating
Andrew Goodwin ides of relationship between the visuals and lyrics is seen to be illustrating what the artist is saying. Where this theory is supported is in the music video "walk" by food fighter. We're we see this take place in the music video is at ( 1:26) ,when the artist say a line in the music video "your signal is in the distants," stright after there is a shot of his phone with a battery dead sign on it to indercate no signal. We're else we see Goodwin theory is at ( 1:47) were the artist say "when will I return" then in the next shot you see him turing around the corner which help link up to the lyrics. This supports the Goodwin theory on the lyrics match the action in the music video.
Amplifying
How Andrew Goodwin ides of relationship between the visuals and lyrics is seen to be amplifying. What amplifying means is the music video designed to enhance the style and the mood of the song. In the music video "Like I can " by Sam smith we can see visual in the music video that help the audience see in a different way what we can see at ( 0:01-2:44) is the music video is black and white which make it soothing to watch as it make the audiences feel a deep feeling for the song . We're else we can see this is at ( 0:20) we can see the characters in the song wearing suits which make it more formal and could make it more understanding for the audience.
Contradicting
Goodwin theory on a music video that deliberately goes against convention of the gener. We see this in the music video "Save that money" by Lil dicky how this music video show Goodwin theroy is at (1:17) you see him ask stager if he could use there house to be in his music video, what this does it tell us that he is not rich. Why this Contradicting is because in a hiphop/rap music video you would expect the artist to be rich and to look rich. What else is shown in the music video is that the artist is being rejected by people from using there property you see this at (0:22) what ghis tell us that he does have high authority as what you would see in a topical music video.
Iconography and Genre Convention
Goodwin theroy on genre convention is a means of a music video have the typical aspect in the video to define the genre. We see this in the music video "Chevy " by David cash we can see the gener denotes through the clothes we can see the artist wearing baggy cloths and snap back (hats) what this tell.us that this is a hiphop/rap music we see this at (1:00).we can also see car at (1:55) what this tell us is that the have money to have expensive cars because this is a typical convention you see in a hiphop/ rap music video.
Star Persona and Close-Ups
Goodwin idea of star persona and close-ups to the artist shows a hight interest and keeps focus on the artist we can see this in the music video dark horse by Katy Perry. 80% of the music video is based on her and focused on her how we can tell is the amount of camera cuts to her face or to a aspect on her body part. We're we can see a close up that shows us that's it all about her is at (2:12) when she is drinking through a big cup that her slaves brand to her , what this connotes that she is in charge and decides everything.Where else we see a close up is when she is pole dancing at (2:48) and there is a close up of her shoes and legs this is to tell us that she is all we have to look at because the focus is on her.
Voyeurism
How Andrew Goodwin idea of voyeurism is used in the music video "Talk Dirty". What voyeurism is the treatment of a female body is seen as a sexual symbol to the audience, it is a video that you watch without feeling guilty as there is a element in the video that someone else is also watch the female , what this make you feel your not alone.
Where we can see this in "Talk Dirty" music video is at (0:57) what you can see is Jason Derulo is sitting down and a woman with a big bum is shaking her bum in fort of him this is a sexual act. What this does is make the audiences not feel guilty because Jason Derulo is also watching he as well.
Where you see this in the music video is at ( 1:15) you can see Jason in the middle and girls around him wearing sexy clothes which are making the girls half naked, by how Goodwin theory comes in is that the audience won't feel guilty because there is a male in the shot which make them feel like there watching the male but in fact watching the female in around him.
Intertextuality
Goodwin idea of intertexuality is seen in the music video"Never say Never". What intertexuality is when one media refers to another media, it is explicitly show us the synergy between the artist and the media (film) what the music video would inculed to show this is props, actors from the film , sets and footage from the actual film.
Were we can see this in "Never say Never" music video is at (2:19) what you can see is the main actor from "Karate kid" which is Jaden Smith is singing in front of the camera , what Goodwin theory shows that the two media would have gain a more view through the synergy. What is also shown is footage from the real movie in the music video where you see this is at (0:50) you see multiply cut of film footage. What this does it help back up Goodwin theory of selling two idea through on media, what this means is two different media will join together to make one.
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