Music Video Outlet

Social Media

Social media is a media that allows the user to create content and share it online worldwide and also is used to interact with others around the world.

An example of a social media is Facebook; you can upload a video using the video share button in Facebook. It could also be re-shared by other people. Music video could be commented on and like and it is also shows statistics of the music video such as California King Bed by Rhianna which has 250 million views plus.

Audience

An advantage of the audience are the site is easy to access. This would make it more appealing to an audience. Also apps are available for social media to make the site quicker to access and it is used world wide, which means video can be shared quicker world wide and to other users.

A disadvantage to the audience, is bullies can occur from the music video that have posted has not be in their liking and there are lists of adverts that are displayed on the media  which may put user off the music video as not all audience have an interest in Rhianna -California King Bed.

Institution

An advantage to the institution is that the music video could spread quick due to user in different country of use social media. The site is used for other thing such a sharing content and this is a popularity gain and help with more user for seeing the music video that their friends have posted.

A disadvantage to the Institution is negative feedback on the video that may have an effect of the brand image of the social media and also the adverts could be ignored which means less money would be made form the music video adverts.

Mainstream TV

Mainstream TV is a media that is non-subscription TV that is called free view. Mainstream is paid by TV licence as you have to pay for this in order to watch the free view program.

An example of mainstream TV music video channel is 4 music , as this is a channel that is available on freebies. This channel play the most popular song that are out that has 90% of the channel is populated music video which is well know by a huge audience.The music video that you may see see on the channel 4 is Adele -Hello and Justin Bieber- Sorry as these are well populated music videos. 

Audience

An advantage to the audience is that it is available for 24/7 as it a non stop channel. This mean the audience could watch the channel 4 whenever they feel like. The audience do not have to pay a subscription for mainstream TV and what this mean is that they are able to watch music videos like Adele -Hello for free.

A disadvantage to the audience is that you have to pay TV licence and you will have to pay for other channel including the 4 music but will have to pay for channel that you will not watch. The channel does not have all the song that are the liking of all the audience for example; Justin Bieber- Sorry is not related to everyone.

Institution

An advantage to the institution is that it is easy advertisement which is aired all the country can be popular when it is free it could help to promote music video such as Sorry by Justin Bieber which would help it get a better brand image of the TV channel.

A disadvantage to the Institution is the channel may not have a wide enough audience to carry out the Channel and that people may only like on specific genre of music videos. If a bad music video is played it would receive bad word of mouth toward the mainstream channel which would lie the viewers.

Music Channels

Music channel is a media that is purely dedicated to music videos as 90 percent of the channel is music video of a specific genre and this is related to TV only. 

An example of music channel is channel AKA which play music video mostly on there channel. Most of the music videos played consist of Gangster, RnB and grim as these are the genre that make the channel recognizable to the audience. Some of the music video you see on this channel are Loyal by Chris Brown and Logic -young Jesus.

Audience

An advantage to the audience about a music channel is that they would be constantly informed about the top twenty charts as this would consist of different genre of music. This means all the content is in one places as this make it easier for the user to find as it all about music. It is no distribution of the feel of the channel.

A disadvantage to the audience is that they have to pay subscription in order to get music channel and you also have to wait for your song to be played on the channel they might not like all the song on the channel and could be discouraged.

Institution

An advantage to the institution of the music channel is that money from adverts could be made.The show is popular they could get more money from the popularity. What happens to the artist is that they get promoted, this allowed them to create a better brand image. 

A disadvantage to the Institution of the music channel is that there is not many viewer that have time to sit down and watch music videos and this would lose money from the views from the adverts. Most of the music videos have to be for a mainstream audience to let them lose viewer they might see the channel is mainstream.

Direct CD/special edition CD/DVD Releases

A direct CD/special edition CD/DVD is a source that you can purchase the music video on a hard copy with extra feature added and could include a signed copy of the DVD.

An example of a place that you can get an CD/DVD released is amazon as they sell special feature of the artist music video on there website. This would be found in the video music section on amazon. For example of a product that they sell on the website is Taylor Swift music video and it is sold for £5.95.

Audience

An advantage to the audience is that they will have a hard copy of the music video (Blank Space, Shake It Off and Wildest Dreams), they will be able to share the DVD to friends and family. It doesn't require any download it would save memory on device plus you will be getting more features in the DVD is it would contain interview and extra content.

A disadvantage to the audience you will have to pay more for the hard copy as the hard copy may be hard to play as not many house holds have DVD players, not many people know that you can purchase music video on DVDs  such a Taylor Swift DVD that contains shake it of music video.

Institution

An advantage to the institution is that they could charge higher prices as it could contain extra feature as this is sold to anyone. It is able to be used by anyone as the institution may convince that DVD are better then downloading the music video such as Blank Space and Shake It Off.

A disadvantage to the Institution is not as many music stores sell hard copies of music videos (DVD) as there are better platform and available rather then hard copies is this would lead them to not making as much money as downloads of music video .

Streaming Website

A streaming website is a media that is a on demand website as the user could watch the music video anywhere in the world. it is available on most media platform for example phone, tablets and computer.

An example of a streaming website is YouTube, which is a free website. There is an app available for your device which is free and it is on demand website as you can use it 24/7. There is a main music page which has different genera of music on the popular page of music as there are organised by the most viewed music video. Also each artist has their own music video which they can upload and stream content whenever they want.You could stream music video like Drake- Hotline Bling, Adele Hello and others.

Audience

An advantage to the audience is that they get to say their opinion in the comments section as this allows them to tell the artists if there enjoyed the music video (Hotline Bling and Hello), as this process is easy to access as this is an pro is that there are no complicated to the website as virtually anyone could use this from the visuals of the streaming website to the language conversion on the video titles.

A disadvantage to the audience is that some of the content available on YouTube are restricted in some countries as the audience would be discouraged from using YouTube as they don't have all the availability to use YouTube also some of the music video can't play on device as the file that they uploaded are not compatible with all devices as this would make the user have to change their devices to view music video like Hello by Adele.

Institution

An advantage to the institution is that get more and secured money from the advertisements they would get more money from the huge viewer on YouTube as that they could decide their popular page. How this would help YouTube is that they could put the content and it would make them a good amount of money. YouTube cost on publicist their video is low cost as the video will be discovered immediately.

A disadvantage to the Institution is that they could received bad comments from the viewer as the negative post might not make them money and what the institution would have to do is add more adverts to cover the cost of what money they could have lost from the dislike from other music video.

Artists Website

A artist website is a media site that is dedicated to a specific artists. The site is used to promote and to show their products that could include unseen music videos.

An example of an artist website is Justin Timberlake and this website provides us with film and TV dates, apparent dates and convey dates. The music video area is show what Justin website use is YouTube to show the music video-Mirror that he has created.

Audience

An advantage to the audience from an artist's website is they could find all of the artist music videos (Mirror,Cry Me A River and etc) on the site in one location. It filled with extra details for user to informed. This is easy to access and everything to find about the artist is available on one site. It has an access to the third party streaming that goes to YouTube and it is recognized by most of the viewer.

A disadvantage to the audience is that not many of the audience knows about artist website and it might be because of they know them from other sites t could take long to browse , no body could be encouraged to go to artist website more often , to view Justin Timberlake (mirrors)

Institution

An advantage to the institution, is that they could advertise there single or album more , they could show other features , to keep the audience engaged, they could be free on there website , could show or upload what you like on the website , set your own brand image.

A disadvantage to the Institution, not many people use it because other better sites available , such as YouTube , there is no specific app , it requires the browser. The cost a lot to maintain the website , as it could be biased and could effect the music video on the artist website.

Downloads (Legal And Illegal)

A downloads(legal or illegal)  is anywhere you download a physical copy of a music video , which you could keep in your possession, and have access to it any time you want through you devices.

An example of a download(legal and Illegal) is clip converter , it is a online downloader , which allows to , get the url of a music video of your choice , and convert it in to the file of you choice (.mp4, .mov) , and let you choice the quality of the video you would like to have (720p, 1080p , 1440p) , then it converted into a file that you will have to download , as this file can be stored on to you device , and stay in your possession. A music video that could be downloaded is confident by Justin bieber.

Audience

An advantage to the audience , about downloads (legal or illegal) is that it is free is that there do not have to pay for the Justine Bieber music video, there is always good quality when downloaded , as when illegal downloaded it could save money for the consumer, as the consumer could watch the music video anywhere he would like because it is downloaded into there devices.

A disadvantage to the audience , is that legal download could be expensive for the audieiance , as it may put of the audience from buying the music video. What els is a negative is that the music video takes up a lot of storage space on a device , the consumer may have to pay for the subscription to download the full Confident music video.

Institution

An advantage to the institution, for a download is that legal download make money from selling the music videos (confident -Justin Bieber), as you would spend less money on making hard copies on a music video, as the legal downloads could help the Justin Bieber reach to a platinum or gold , this would get more awareness of the media text from Justine Bieber music video.

A disadvantage to the Institution , for downloads is they would lose money from illegal download , as the worth of the music video (Confident)will go down , another negative that may happen is that they could be leaked by hacker , this will lead to them loses out on potential money gain.