Creating my artists identity

Big top

ETA Records

• The artist name is Tobe Nwigwe
• He stage name is Big Tob
• Tobe is a male artist
• He live in the USA 
• Tobe genre is Hip/hop and rap
• His music is to motivate people.
• Big Tob is signed ETA records which is a independent label renowned by a motivational speaker called Eric Thomas

Clothing

Why he would be wearing expensive clothes is that the song is about grinding(which means working for a long time) as this would denote that he worked for his clothes and his money. Why i have added white shoes and white top is that you would normally see this in a hip/hip and rap music video this could lead to a genre video. Why he would be wearing headphone is because most video these day have Dr. Dre beat in the video this is for promotion what this would also do is make it look more professional and look like a real music video.

Typography

Where i would use the Typography is at the beginning of the music video and at the end of the music video. The typography that i will use is the retro font in the video why i would use this because what this would connotes is it would show art this would represent the history of hard work, leave your habits be hide and become a hard working person 

Mise-en-scene 

Audi RS3 would be used in the performance part of the video this is to indicate the lyrics as he has been girding to his success as the car would show this.

Artificial Low Key lighting (soft box lighting) we would use this is to light up the shot which are dark , this would also help us to get a cinematic look to the music video.

Natural Lighting(sun light) we would not have to Carrie around light as this could help and show the natural scene tot the music video, it would help the video be realistic.

Boxing Gym why i would use the Boxing gym is because it would help describe the song to the audience, this would show us that he has been working hard.

Parking lot we would use this is this is where we would place the car and the artist would preform the song in front of the camera

House to show the artist and his girlfriend living together and there would be ruff time. 

London Skating park this would be his journey to his successes, while everyone is rolling he will be walking to his success.

Train station the artist would be kicked out of the train station because he doesn't have enough money as he think like a millionaire but hustles like a poor person.

Colours

Some of the colours that I may use in my design would be black is because it's a deep colour is could mean a lot of things to the audience as black could be seen as death or it could be seen as evil and suction.It could be used as how the artist was in the dark side.

What other colour I would use would be white because it a colour of pure you could see it as a pure person as an angle and there no dirt marks on the artist personality . It could.tell you how the artist came into the pure side and became clean.

Another colour I would would be grey because it show a mysterious character because it is a mixture of death and angle. Its how his beat is pure but which represents white and the lyrics are deep and dark.

What else I would use is maroon because it show the audience shading book from the hard work it would be good for this song because it about working to your dream.

An experimental colour i would use is Purple because it a colour that I could use to subvert the genre of the song . And this could help make the music video diffraction to video with the typical aspect in the genre.

Imagery 

 I see this song as someone being poor and not very wealthy and coping and leaving no one be hide.
I also see the exerciser as the artist is pumping to success and working hard(grinding).
I also see the artist working to become a millionaire and working clean for his money.
The lion represent the drive for the artist to go to his prey and getting his prey(success)
The news paper represent the good news that he is receiving as he is getting somewhere. What this connotes is the leading up to the success.

Permission for song

I choose this song because it is mostly instrumental and has at least some lyrics for a performance to be in the video. The song not having minimal lyrics allows me to create a video with any narrative. Also the beat of the song also be to have a structure of how i will edit the music video.

How "running wild" would be a good choice for a music video is it contains lots of instrumental to keep the audiences engaged ads stop them from being broad and also he has other aspect like lyrics which can be lead to a performance in the music video

Why I choose this song is because this song contains aspect in the song that could help me visualize the music video. The video would include cutting to the beat, genre video and and star persona. As this help me visualize the structure of the video.

"Montana" is a challenge that could be used to make a unique music video or a horrible video. The song is rap which is fast and would be hard to lip-sync, what we could do is contains glimpses in the video of performance and have a narrative.

The song has a lot of lyrics that we can interpret ate in the music video, what else this can help us with is to create a video with performance in it he could use techniques to make the artist the main subject to make her star persona.

Research on Client

What is 99dollarmusicvideos.com?

$ 99 music video .com is a company that allows upcoming filmmakers and independent artist/artist to produces a music video to showcase there art and skill. It is a company that help and provides them with a budget to create a music video that the filmmaker and the artist/band agrees on. It is a company that produces a video in a short amount of time due to the cost of the video production values.

They want filmmaker and artist to make music video to show off to an audience there skills and what type of artist and filmmaker there are.
It also help them to gain communication skills with working with other. There specialized in make music video that are unique and noticeable because their want to keep the audience engaged and interested of the making of the music video.

What is their ethos?

The ethos of $99 music video is that there are very professional how you can tell is they have a set time and places of where to shoot the music video. There have a set rules there have to stick to it. like if they only have a day to record  a music video they would do it on that day, they obey to there time table we can see this in the music video "strange machine" as it say in there description there filmed it in two days. The culture of music that they create is more based on the creative side , this is because there like to experiment with the music video, this is to help develop  skill for the filmmaker  and the artist/band to have an a better understanding of what music genre there are good at. 

What types, labels and genres of music appear on their youtube channel?

The type of music video $99 music video is fast paces and energetic; there music video have a build up to keep the audiences engaged for the climax. The label that $99 music video would be is an independent  recored label because there music video are unique because there contains unusual aspect to them which make it , we we see this is in the music video "strange machines" redding hunter . What we can see is the character building up to an climax.why this type of music video would be labeled  as independent is because  it has a unique aspect to the video, it is something  you won't expect  in a normal music video. What this is keep the audience watching. You would fined there types of music video on there main YouTube channel.

What is the relationship between 99dollarmusicvideos.com, their film-makers and music acts?

Where we can see the relationship between the band and the filmmakers is "making of "whiskey " music video" The relationship  that they had is the filmmaker worked with the artist to create a video in the bands liking and shedule. What the filmmaker (Kathleen Grace) did is made the band learn to sign the song back word. This was because there want to tell a story in a unique way. How many the band and filmmaker spent was $65 which was in budget of $99musicvideo as this made the relationship  between them effient. How this could help improve my music video is to work with the artist/signer and have a same visual  in mind and agree on the same thing.

How does 99dollarmusicvideos.com encourage audience participation?

How $ 99 music video make encourage  the audience to watch the music video is they most have a story line in there music video or there something that is unique in the music video you will not normally see. Where $ 99 music video show this is in the music video "savour Aore -MERP music video season one final" what we see in the music video that encourages the audience  to watch is that there is stop motion involved in the music video why this make the audiences watch  it more because there have an editing technique  in the video that is not see very much as this is rear for the audience  to watch which make the audience watch the video which a question of "how did they do that".How this has inspired me is to use technique in a video that would not be normally used and to break some of the rules and create a music video that would be expected.

Is it possible to make a professional quality music video for $99?

I think that is is possible to make a music video out of $99 or less. Because some on the music I have see produces look like that they have a high production and skill in the music video. Where I have see a good skill and high product look.is the music video "mixed pixel - monster manual" why this music video is because it is animated what this tell me is that some with skill animated this video what this does is make it look like there is higher budget from the music video. Why this is also possible to make a music video from $99 is most of the re souses that you need is right in front of you you dot need to hire out a studio you could make a studio or have a plain wall as a studio. How this has influenced for my music video is that you do not hardly need a lot of money to make aesthetically pleasing music video

Andrew Goodwin Music Video Theory

Illustrating

 Andrew Goodwin ides of relationship between the visuals and lyrics is seen to be illustrating what the artist is saying. Where this theory is supported is in the music video "walk" by food fighter. We're we see this take place in the music video is at ( 1:26)  ,when the artist say a line in the music video "your signal is in the distants," stright after there is a shot of his phone with a battery dead sign on it to indercate no signal. We're else we see Goodwin theory  is at ( 1:47) were the artist say "when will I return" then in the next shot you see him turing  around the corner which help link up to the lyrics. This supports the Goodwin theory on the lyrics match the action in the music video.

Amplifying

 How Andrew Goodwin ides of relationship between the visuals and lyrics is seen to be amplifying. What amplifying means is the music video designed  to enhance  the style and the mood of the song.  In the music video "Like I can " by Sam smith we can see visual  in the music video that help the audience  see in a different  way what we can see at ( 0:01-2:44) is the music video is black and white which make it soothing to watch as it make the audiences feel a deep feeling for the song . We're else we can see this is at ( 0:20) we can see the characters in the song wearing suits which make it more formal and could make it more understanding  for the audience. 

Contradicting

Goodwin theory on a music video that deliberately goes against convention of the gener. We see this in the music video "Save that money" by Lil dicky how this music video show Goodwin theroy is at (1:17) you see him ask stager if he could use there house to be in his music video, what this does it tell us that he is not rich. Why this Contradicting is because in a hiphop/rap music video you would expect  the artist to be rich and to look rich. What else is shown in the music video is that the artist is being rejected  by people from using there property you see this at (0:22) what ghis tell us that he does have high authority as what you would see in a topical music video.

Iconography and Genre Convention

Goodwin theroy on genre  convention is a means of a music video have the typical aspect in the video to define the genre. We see this in the music video "Chevy " by David cash we can see the gener denotes through the clothes we can see the artist wearing baggy  cloths and snap back (hats) what this tell.us that this is a hiphop/rap music we see this at (1:00).we can also see car at (1:55) what this tell us is that the have money to have expensive cars because this is a typical convention you see in a hiphop/ rap music video.

Star Persona and Close-Ups

Goodwin idea of star persona and close-ups to the artist shows a hight interest and keeps focus  on the artist we can see this in the music video dark horse by Katy Perry. 80% of the music video is based on her and focused on her how we can tell is the amount of camera cuts to her face or to a aspect on her body part. We're we can see a close up that shows us that's it all about her is at (2:12) when she is drinking through a big cup that her slaves brand to her , what this connotes that she is in charge and decides everything.Where else we see a close up is when she is pole dancing at (2:48) and there is a close up of her shoes and legs this is to tell us that she is all we have to look at because the focus  is on her. 

Voyeurism

 
How Andrew Goodwin idea of voyeurism is used in the music video "Talk Dirty". What voyeurism is the treatment of a female body is seen as a sexual symbol to the audience, it is a video that you watch without feeling guilty as there is a element in the video that someone else is also watch the female , what this make you feel your not alone. 
Where we can see this in "Talk Dirty" music video is at (0:57) what you can see is Jason Derulo is sitting down and a woman with a big bum is shaking her bum in fort of him this is a sexual act. What this does is make the audiences not feel guilty because Jason Derulo is also watching he as well. 

Where you see this in the music video is at ( 1:15) you can see Jason in the middle and girls around him wearing sexy clothes which are making the girls half naked, by how Goodwin theory comes in is that the audience won't feel guilty  because there is a male in the shot which make them feel like there watching the male but in fact watching the female in around him.

Intertextuality

Goodwin idea of intertexuality is seen in the music video"Never say Never". What intertexuality is when one media refers to another media, it is explicitly show us the synergy between the artist and the media (film) what the music video would inculed to show this is props, actors from the film , sets and footage from the actual film.
Were we can see this in "Never say Never" music video is at (2:19) what you can see is the main actor from "Karate kid" which is Jaden Smith is singing in front of the camera , what Goodwin theory shows that the two media would have gain a more view through the synergy. What is also shown is footage from the real movie in the music video where you see this is at (0:50) you see multiply cut of film footage. What this does it help back up Goodwin theory of selling two idea through on media, what this means is two different media will join together to make one.

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Style and Conventions

Genre Video

A genre video, is a music video that connotes the convention for the genre of the song. This could be done, through costume, location ,props ,actors and action in the music video. The visual create 
An example of a genre video is David Cash - Chevy, How this music video show the convention of a genre video ,as this music video contains ingredients within the music video that define this. Chevy is a gangster rap music video ,what show this is that at (0:06) there is cars ,also at (1:01) there are costume that define this genre and there is also girls with big butts placed in the music video at (1:21) .
 How these ingredients fit into genre video , is that the contents is recognized as gangster rap, as the artist has a reputation of doing video with same ingredients of the genre of music he produces.Why the institution would do this is to create a brand image to the artist and his music video   What this does to the audience is that it allows them to experience life as a gangster, it help them to have a scenes what is a life as a gangster ,and what their enjoy in there lives.

Genre Subverting Video

A Genre subverting video is a music video that goes against the conventions to connote the genre of the music video, as the genre of the music video has a complete opposite feel to the genre of the song. 

An example of a genre subverted video , is a music video by lil dicky- save that money. what aspect show us that this video is a genre subverted to music video , is that the artist is know for a gangster rap genre of music. As this music video show the opposite of the genre as the artist in the music video is going around to rich company and asking for expensive items to be in his music video , and also there are location in the video that dosent define gangster rap . 
Where we can see a side of the artist that is not fitted in with the genre is at (1:20) as we see him in a garden , what else we can see is the artist asking the home owner is he can use there house for the music video at (1:10) and also we can see the artist is the restaurant which dose not relate to gangster rap. why the intuition is to show that not all artist are rich as there have to find way to save money, this create a  brand image or a normal person. What this dose to the audience is that they recolonized that gangster rap dosent all have to contains the average set of normal music video.

Performance

Performance video is a music video that the artist is performing the some , they are singing directly to the camera , which connotes that are directly preforming to the viewer.
An example of a performance music video is One Direction -Drag me down . How this music video show us that this is a performance video is at (0:07) that band members are singing directly to the camera in the hanger , also ta (0:50) the band member are out side on the runway preforming to the camera, we can see this location and shots multiple times in the music video ,what we can also see is the all band member have different shots for there versus to there song.
 Why the institution would use this is to make the audience more engaged into the video , what this would do is increase viewership ,as the audience would feel like the band member are singing directly to them, as there could feel wanted by the band member, this would create a stronger relationship between the audience and One Direction

Narrative

Narrative video is a music video that has a clear story line , this is either linked directly to the song or is completely different from the song. The narrative has a specific theme that the music video stick to.
An example of a Narrative is Gut of Fear by Eminem . ft sia . How we could tell that this is a narrative video , is that it tell a story within the music video , as this story line contains a dreamer. It a dreamer that never gave up and become a boxer that know believed that he would come , as this is shown at ( 0:23) were he is clearing dishes , and the narrative contains from his processes to his success , which is seen at (5:14) where he is at the boxing arena.
 Why the institution has done this is to represent the artist as is has related back to the artist as Eminem was living in a poor conditions , what he did he want through stages to get to his success . How this effect the audience is that, they are motivated to gain there own success , as also invest the character in the audiences, and create feeling for the character.

Animation

Animation is a music video that is not physical possible to film ,is too dangerous to film or this is a creative way for the artist to present a music video, this may be created via computer animation.

An example of a music video that represents animation is Kanye West - Good Morning. The whole music video is animation , as some of the reasons why this what created , is some of the scene where impossible to create and some why too expensive and time consuming. Where we can see the impossible aspects is at (0:41) as there is a car that is hovering ,also where we can see a scene that could have been expensive to produce is the scene at (1:15) as there is a futuristic building , as this is a scene could have been expensive to build as a set design. 
Why the institution would have produce this is to save on cost of production , why else Kanye west would have done this is to show the artist side of him  How this could effect the audience is that they could see the entertaining side of music video as this could reference young teenage ,as it is an animation.

Interpretive

Interpretive video is a music video that the visual are directly links to the lyrics of the song singing , What this means is that the lyrics match the visual within the music video.

An example of a interpretive music video is Foo fighter -Walk . How this music video show this is that the video has lyrics that match the content on the screen.  Were we see this is at (1:30 ) is he reference is that he phone is not in signal as has a phone off sign of the phone . Where else we can see this at (1:53) at he referring to time lost , and them looks at his watch.
Why the institution has done this is to create a image that the artist has an unique song that connects to his song . What this dose to the audience is that it make the keep on watch and to see what this next lyrics would been , as it keep them engaged , what this could do is increase the viewer as if of being unique and creative with the music video 

Impressionist

Impressionist video is a music video that contains aspects in the video that make you feel in a specific way, this could be through the colours of the music video. What this does not do is tell a narrative.

An example of an impressionist music video of Sam smith -Like i can. How this show us the impressionist is that the colour of the music video is different , as it is black and white, we can see this the whole music video , as at (0:03) the location is black and white , and what see see further on is that the costume that there are wearing are suites is at (0:34).
 Why the institution did this is to create an image that the artist has emotion in his music video. What the colour of the music video does and effect the audience is that there start to feel sympathy for the artist video ,as the costume start to feel a seriousness for the music video. what this does is make the audience more engaged and into the music video , because there start to take it seriously.

Surreal/Abstract

Surreal/Abstract video is a music video that is unusual to watch ,this could be a unique music video ,as the audience my see this music  video as weird,what this could contains a juxtapositions.
An example of a surreal/Abstract is Naughty Boy - Runnin. What we can see that show us that this is a surreal/abstract music video is that it shows a weird and unique video. This music video is showing to people that are running after to each other but under water. we can see at(0:34) that the man is floating in the middle of the sea, were else we could see the similar content is at (2:43) , is that the man and the women are together in the middle of the sea. 
Why the institution would have done this is to create a unique video to make the audience to talk about it , and to create an increase in the viewership. How this effect the audience is that they start to feel a artist side to Naughty Boy. What this also does is keep the audience thinking of why he used this specific location. 

Pastiche/Homage

Pastiche/Homage video is a music video that refers to a another media (e.g. film.) What the video does is copy an element of a media type , for example ,costume , location and camera shot type.
An example of pastiche/homage music video is Fancy by Iggy Azalea. what aspect we can see that resemble , is the costume and location , as the location , and costume is related to the pastiche/homage video. We can see at (0:12) what iggy is wearing school uniform which is unique, what else we see is the location which is at (1:00) at the lunch table. 
Why the institution may chose this is to help the brand of the artist increase to see what the iggy in into. What effect this has on the audience is that they may start to some things about the artist related to them , they may feel the same as iggy, as they may watch the same type of movies.

Parody

Parody video is a music video that has been produces but then is remade poorly. what this remake is meant to show is the comedic side to the music video , its a music video that is made to be funny. An example for Parody is Bart Baker -What do you mean parody. How this remake of Bart Baker what do you mean by Justin Bieber , show the convention of the parody , is that is contains segment within the music video that are not really in the original music video , as this is to create humor as you can see at (1:28), there is a cleaner coming into the room , as we don't see this in the original music video, what else we can see is the charter are made to look funny , as the hair on the Justin Bieber is extremely long and his facial expression is funny we see this at (1:24).
 How this effect the audience is that it make them see a comedic side to the original music video, as it make them laugh and share with other.

Referencing

Referencing video ,is a music video that explicitly show us the synergy between the artist and the other media (film), What this could included is props , set ,actors or footage from the other media.

An example for referencing Justin Bieber- Never Say Never , how this specific music video fits referencing is that is contains elements from the other media . Justin Bieber -Never say never , the movie that the music video explicitly show was the movie Karate Kid, you can see this through clips from the real movie in the music video (0:24-0:28) , what you can also see that references the Karate kid , is that Jaden Smith is singing in the music video ,how this is explicit is that Jaden Smith is the main actor in the movie Karate Kid (2:09-2:22). 
It has benefited justin Bieber , is that the synergy has allowed to get more view to his music video as what this does is it allows him to gain , a different range of audience , how this could help the movie is that it could gain a different audience as Justin Bieber has a girl fan Base , but Karate Kid had a mostly male audience, as this would gain the viewer.